The selection of books--chosen for ranking four stars or higher on Amazon.com--betrays the store as not just any bookstore. This feature takes the democracy out of book shopping, but you won’t hear complaints from a customer hoping to achieve the simple task of finding a good book to read.
One of the most striking details of Amazon Books was the placement of the books--covers facing out, rather than spine out. The books appeared elevated, premium, mystical, as if placed on a pedestal. The white space around each book brought calm to the varied and busy covers. The presentation helped foster a consumer perception that believed Amazon Books was approachable, yet elegant. This allows shoppers to choose a book by its cover, quite literally.
Notably, many of the books are priced at a discount, though not as steeply discounted as Amazon.com, where one can find unsettlingly cheap reads.