Restyling Sunglass Hut's SoHo Flagship
Shop-in-Shop meets Pop-up Shop
Punk It Up
In another iteration of the 15ft x 15ft pop-in shop space, Sunglass Hut put a play on their principle sponsorship of London Fashion Week. In a nod to the London punk scene, Punk-It-Up was a curated space that allowed the customer to immerse themselves in the age of the British punk rock subculture.