40 UNDER 40


IDL Updates

Every year, design:retail's editorial staff announces 40 people under the age of 40 who represent the up-and-coming future leaders of the retail industry. IDL's VP and Executive Creative Director Christopher Massaro made the list in 2020.

Alexis Vera, EVP, Client Services, was the first IDLer to land a spot on 40 Under 40 in their inaugural class. As he passes the torch, he shares a few words on Chris' achievements at IDL and in the industry of consumer experience: 

"Chris' thought-leading strategist mentality and intimate understanding of the brand design landscape have effectively empowered IDL to expand their east coast footprint, while dramatically enhancing the agency’s capabilities beyond traditional retail to modernized models (e.g. experiential events, hyper-personalized pop-up activations, brand collaborations, tech-powered interactions and content driven retail marketing campaigns). A visionary leader, Chris keeps his eyes firmly fixated on the future of the brand marketing space to shape new retail design opportunities for clients, create amazing experiences, bring brands to life through richly layered storytelling, and ultimately help brands be successful in today’s rapidly evolving marketplace."


— Aaron Carlsson