FUTURELIGHT LAUNCH

THE NORTH FACE

Nationwide

SERVICES

Strategy

Design

Production

Installation

Product Launch

The North Face’s launch of their newest proprietary fabric, FutureLight, ushers in a new era of outdoor activewear. A milestone that changes the name of the game for outdoor activities in any type of weather, The North Face leaned on IDL to help introduce the fabric and its features to consumers at flagship, fleet and wholesale accounts across the US and Canada.

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FutureLight marks a paradigm shift in breathable, waterproof outerwear. Visual aids created by IDL helped fully demonstrate these granular, micro details and the science behind the fabric to educate and inform consumers at retail.

WIRED MAGAZINE

ITS ENGINEERS USE TINY NOZZLES TO SPIN WEBS OF LIGHTWEIGHT, BREATHABLE WATERPROOF MATERIAL”

GENERAL MILLS
— MILLS GALAXY