Impossible Alone. Possible Together.

Unite: Jordan All-Star 2020

Chicago, IL

SERVICES

Strategy

Design

Production

Installation

Multiple Activations

Cross Brand Collaboration

Jordan Brand led NBA All-Star Week in 2020 with a homecoming in Chicago, the birthplace of MJ and flight. IDL was tapped to lead creative through installation in this pinnacle retail location, along with three additional destinations for the brand's most important showing of the year. Station 23 featured a full experience retail takeover across two floors. The journey centered around NBA All-Star styling, past Jordan footwear and showcasing of 8 local Chicago artists and designers. IDL ran the project working through initial sketched concepts all the way to final build highlighting Jordan brand during the NBA's most celebrated weekend of the year.

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A full retail takeover at Station 23 included a two-floor immersive destination that drew lines around the block. A separate activation within SVRN highlighted Sheila Rashid, Chicago’s Queen of Denim, and her custom sneaker and apparel collection in collaboration with Jordan Brand.

The journey centered around NBA All-Star styling, past Jordan footwear, and a showcase of eight local Chicago artists and designers. IDL ran the project from initial sketches through final build, elevating the Jordan brand for the NBA’s most celebrated weekend of the year.
Coca-Cola
— SODA SHOPPE