Impossible Alone. Possible Together.
Unite: Jordan All-Star 2020
Cross Brand Collaboration
Jordan Brand led NBA All-Star Week in 2020 with a homecoming in Chicago, the birthplace of MJ and flight. IDL was tapped to lead creative through installation in this pinnacle retail location, along with three additional destinations for the brand's most important showing of the year. Station 23 featured a full experience retail takeover across two floors. The journey centered around NBA All-Star styling, past Jordan footwear and showcasing of 8 local Chicago artists and designers. IDL ran the project working through initial sketched concepts all the way to final build highlighting Jordan brand during the NBA's most celebrated weekend of the year.