ZERO PLASTIC

SUSTAINABLE REDESIGN

North America

SERVICES

Strategy

Design

Packaging Solutions

Web Development

UX

Consumer Insights

Brand Identity

Built on a foundation of purpose, Seventh Generation considers the needs of current and future generations. Wanting to offer up better solutions to meet aggressive zero-waste goals, the Seventh Generation team engaged SGK to transform their sprint-innovation concept (a powder based, plastic-free packaging homecare line) into a market-ready offering that would launch on the e-comm platform, Grove Collaborative.

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SGK developed a robust strategic plan and creative recommendation for Seventh Generation that would allow the new “Zero Plastic” portfolio to 
resonate in both digital and brick & mortal channels. Informed by consumer insights, the final identity, pack design, and digital activation support a position of “next level” homecare, enabling Seventh Generation to fulfill mindful consumers’ higher order emotional desire of a cleaner planet, while still delivering on the immediate need of the shopper - a cleaner home.
GENERAL MILLS
— THE CEREAL MAN